This week’s edition is packed with major updates—from Amazon testing new features to Walmart’s global expansion and lawsuits heating up. Join us live today at 1 PM Eastern / 10 AM Pacific!
We’ll discuss the latest Amazon news and how it impacts your business. Tune in for valuable insights to help you stay ahead. Catch the live stream on LinkedIn, YouTube, and Facebook. Let’s dive in! Click here to read on our website
Momentum Commerce’s analysis of Prime Day 2025 showed that deals outperformed coupons by a huge margin—sales with coupons rose 44%, while sales with deals jumped 132%. Even after the event, products with deals held sales momentum at +23%, while coupon-backed products dropped 14%.
For Amazon sellers, the shift is tied to Amazon’s new coupon fee structure, making them more expensive and less attractive to brands. The key takeaway: prioritize deals over coupons, especially during major sales events, to capture shopper attention and drive revenue.
Amazon has launched a pilot for virtual multipacks, letting sellers offer multi-unit variations of brand-owned FBA ASINs without physical bundling. Each multipack gets its own ASIN and SKU, shows as a variation on the product page, and is fulfilled directly from single-unit inventory.
Sellers can edit pricing, titles, images, and run promotions on these new listings, but pack sizes cannot be changed. With no extra fees beyond normal per-unit FBA charges, this opens a new way to increase average order value and compete in bulk-driven categories.
eBay is rebuilding its tech stack around AI—rolling out listing tools (“magical listings”), shopping agents, and in-house models trained on decades of marketplace data—while arming employees with AI agents for coding and ops. Leadership claims this “AI reset” helps them compete with Amazon, Walmart, and Etsy, especially in focus categories like trading cards, luxury, refurbished, and parts & accessories.
For Amazon sellers, this signals fiercer AI-driven discovery and listing automation across marketplaces—meaning higher buyer expectations for rich, accurate catalog data, faster ops, and sharper pricing. Practical takeaway: lean into AI for content generation and workflow agents, differentiate with expertise-driven detail pages, and monitor how eBay’s category push could siphon niche demand from Amazon.
Amazon has launched Lens Live, an AI-powered visual search tool that instantly scans products and displays real-time matches in a swipeable carousel. Integrated with Amazon’s AI assistant Rufus, it also provides quick product insights, summaries, and answers to customer questions directly within the shopping app.
For Amazon sellers, this means customers will find products faster and rely on AI-generated insights to make purchase decisions—making optimized images, competitive pricing, and strong product content more critical than ever. Sellers who invest in visual assets and detailed listings will benefit most as Lens Live reshapes product discovery.
Adobe reports a massive 4,700% YoY surge in U.S. retail traffic from generative AI platforms like ChatGPT, Claude, and Perplexity. Shoppers driven by AI links are more research-focused, spending 32% more time on sites, viewing 10% more pages, and bouncing 27% less.
For Amazon sellers, this signals a growing sales channel as consumers increasingly trust AI-generated recommendations and click through to purchase. With conversion rates improving (down from 49% to 23% less likely to convert), optimizing listings for AI discovery will become as important as SEO and PPC.
Many unfamiliar Amazon brands use odd mashup or gibberish-style names because trademark approval is faster and easier with names unlikely to conflict with existing marks. Since Brand Registry requires a registered or pending U.S. trademark, sellers—often factory-direct from Asia—lean on quirky names to gain access and sell at lower costs with fast shipping.
For Amazon sellers, this explains why unusual names often dominate search results: it’s a strategy to bypass long trademark delays while still reaping Brand Registry benefits. Ultimately, shoppers prioritize price, shipping speed, and reviews over brand recognition, so these names will likely continue thriving.
A federal judge has ruled that Amazon must face a massive class-action lawsuit accusing it of inflating prices by using policies that prevent sellers from offering lower prices on competing marketplaces. Plaintiffs claim Amazon enforces platform most-favored-nation (PMFN) clauses, punishes sellers who undercut pricing elsewhere, and leverages the Buy Box to keep prices high.
For Amazon sellers, this case could reshape how pricing rules are enforced across marketplaces and whether Amazon can continue restricting off-platform discounts. With both this lawsuit and the FTC’s antitrust case underway, sellers should be alert to potential changes in fee structures, Buy Box policies, and pricing flexibility.
Google is adding a new Purchases tab in Gmail that automatically organizes order confirmations and shipping updates from retailers, including Amazon. This builds on Gmail’s package-tracking features and makes it easier for customers to see what’s arriving soon without digging through their inbox.
For Amazon sellers, this means buyers will have even clearer visibility into their orders, reinforcing the need for accurate shipping confirmations and timely updates. Smooth communication through email will now play a bigger role in maintaining trust and reducing customer service issues.
A China-based seller, Vevor, is facing lawsuits after its tools sold on Amazon were linked to two deaths and multiple serious injuries. Legal experts note that product liability cases against Amazon more than doubled between 2020 and 2024, raising pressure on the company’s role in monitoring third-party sellers.
For Amazon sellers, this highlights the growing scrutiny around product safety, counterfeit complaints, and liability risks. Courts are increasingly questioning whether Amazon should be held directly responsible for dangerous third-party products, meaning compliance, quality control, and brand trust are more critical than ever.
Amazon’s October Prime Big Deal Days, expected October 14–15, serve as a pre-holiday sales kickoff designed to capture early gift-buying momentum. For sellers, it’s a critical chance to clear excess inventory, test ad strategies, and build visibility before Black Friday and Cyber Monday.
Top discounts will likely hit Amazon devices, electronics, toys, beauty, and trending gift categories. To maximize results, sellers should optimize listings with seasonal keywords, secure inventory, set up Lightning Deals, and leverage A+ Content while preparing retargeting strategies to sustain post-event momentum.
Amazon is encouraging sellers to use Amazon Outlet to clear out slow-moving or excess inventory before the holiday rush. This allows you to focus resources on bestsellers while still generating revenue from products that might otherwise sit in storage.
To qualify, sellers need a professional account, at least a 4-star rating, and eligible products. With Outlet deals, you can quickly discount items through Seller Central, freeing up space and avoiding long-term storage fees during Q4.
Amazon has introduced delivery photos for Multi-Channel Fulfillment (MCF) orders shipped via Amazon Logistics. Sellers can now provide buyers with visual proof of delivery through Swiship links, either automatically by including buyer emails or manually by sharing tracking details.
This feature helps reduce disputes over unattended deliveries and improves customer support. Sellers can also access delivery photos through the Selling Partner API, adding another layer of transparency to MCF operations.
Agentic commerce uses AI-powered agents that don’t just suggest products but also search, compare, and even purchase items on behalf of shoppers. Unlike traditional AI, these agents remember preferences, use tools, and reason through decisions—streamlining product discovery across multiple platforms.
For Amazon sellers, this means product visibility and listing quality become even more critical as AI agents may bypass casual browsing and deliver buyers directly to optimized offers. As adoption grows, sellers should prepare for AI-driven purchasing by ensuring competitive pricing, detailed content, and strong reviews.
MAP pricing protects margins, prevents price wars, and maintains brand value, but heavy-handed enforcement can damage retailer relationships. The key is to frame MAP as a shared strategy, using clear communication, education, and ongoing support to show how consistent pricing benefits everyone.
For Amazon sellers, practical steps include starting with gentle reminders for violations, applying tiered enforcement, using monitoring tools, and rewarding compliant retailers. Done thoughtfully, MAP enforcement strengthens trust, creates a level playing field, and reinforces long-term brand stability in a highly competitive marketplace.
Amazon’s Subscribe and Save program automates recurring deliveries for essentials, offering shoppers convenience and discounts while giving sellers predictable revenue and stronger customer retention. Products enrolled often gain higher visibility and improved search rankings, making this program a strategic tool for long-term growth.
For Amazon sellers, success depends on selecting consumables with repeat demand, optimizing listings for subscriptions, and managing inventory carefully to avoid stockouts. Challenges like balancing discounts with margins and handling cancellations exist, but sellers who execute well can secure loyalty and steady sales.
President Trump’s renewed push to privatize USPS could raise shipping costs, slow delivery times, and reduce services, especially in rural areas where Amazon relies heavily on USPS for last-mile delivery. While Amazon is building out its own logistics network to cover 90% of its packages, privatization could still affect shipping rates, two-day delivery standards, and product pricing.
For Amazon sellers, the bigger concern is that smaller retailers who depend on USPS for affordable shipping may face higher costs and competitiveness challenges. This shift could reshape logistics strategies, making reliable fulfillment and cost management even more critical during Q4 and beyond.
Todd’s Top Tip: Boost Engagement with Amazon Live Streams
Sellers, here’s a practical strategy for September 2025: leverage Amazon Live for short live streams.
Amazon’s expanded Live platform lets you showcase products like fitness gear or kitchen tools in real-time, connecting directly with shoppers.
Sellers report 10-12% higher engagement by demonstrating products during peak shopping hours, especially in categories like home and wellness.
Your plan:
In Seller Central, navigate to “Advertising” and select “Amazon Live” to set up your stream (ensure you’re Brand Registered).
Choose 1-3 high-demand ASINs, like yoga mats or blenders, to feature.
Schedule a 10-15 minute live stream during high-traffic times (e.g., 7-9 PM weekdays).
Demo key features, like a blender’s ice-crushing power, and answer viewer questions live.
Promote your stream on social media using tools like Canva for quick graphics.
Track views and sales in the Amazon Live dashboard, aiming for a 5% conversion lift.
This approach builds trust and drives sales by engaging shoppers in a crowded marketplace.
This Week's Top Amazon Seller News Hey Reader, This week’s news dives deep into new taxes, shifting ad costs, underwhelming Prime Day performance, and some surprising marketplace trends that could shape your Q4 strategy. Let’s get into it.Join us live today at 1 PM Eastern / 10 AM Pacific! We’ll discuss the latest Amazon news and how it impacts your business. Tune in for valuable insights to help you stay ahead. Catch the live stream on LinkedIn, YouTube, and Facebook. Let’s dive in!Click...
This Week's Top Amazon Seller News Hey Reader, We’re back with another action-packed edition of your weekly newsletter. From AI shaking up e-commerce to Amazon’s latest payout policy controversy, here’s everything you need to know to stay ahead.Join us live today at 1 PM Eastern / 10 AM Pacific! We’ll discuss the latest Amazon news and how it impacts your business. Tune in for valuable insights to help you stay ahead. Catch the live stream on LinkedIn, YouTube, and Facebook. Let’s dive...
This Week's Top Amazon Seller News Hey Reader, This week brought game-changing updates—from a massive FTC settlement to new seller tools, competitive threats, and marketplace shakeups. Here’s what you need to know:Join us live today at 1 PM Eastern / 10 AM Pacific! We’ll discuss the latest Amazon news and how it impacts your business. Tune in for valuable insights to help you stay ahead. Catch the live stream on LinkedIn, YouTube, and Facebook. Let’s dive in!Click here to read on our website...